BYP 216: The 5-Step Formula To Write Your About Me Page

<p class="p1"><span class="s1">I’ve said it before and I’ll say it again: marketing isn’t about closing a sale; it’s about opening a relationship. And the About You page, as one of your most effective marketing tools, must be written with that purpose in mind. We want to open a relationship with the readers by showing them what our story can do for them. Here are the 5 steps to doing so from the perspective of the reader:</span></p> <p class="p1"><span class="s1">#1. Tell me what your business is about.</span></p> <p class="p1"><span class="s1">#2. Tell me when to expect certain pieces of content.</span></p> <p class="p1"><span class="s1">#3. Tell me to subscribe or opt-in to your channel and/or resources (i.e. your email list).</span></p> <p class="p1"><span class="s1">#4. Tell me what content to engage in first (i.e. specific blog posts).</span></p> <p class="p1"><span class="s1">#5. Then tell me your personal story and invite me to take a next step.</span></p> <p class="p1"><span class="s1">I’ve had great results with this formula, and know you will too. For the free PDF outlining all of the information talked about in this episode, head to <a href= "http://www.mikekim.com/aboutpage"><span class= "s2">http://www.mikekim.com\aboutpage</span></a>. And for further reference, see my About page at <a href= "https://mikekim.com/about/"><span class= "s2">https://mikekim.com/about/</span></a>.</span></p> <p class="p1"> </p> <p>***</p> <p><strong>EPISODE CREDITS:</strong></p> <p>If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.</p> <p>He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.</p> <p>Find out more at <a href= "https://emeraldcitypro.com">https://emeraldcitypro.com</a> </p>