By Rotation founder Eshita Kabra-Davies on the importance of tenacity

<p>Scarlett Russell chats to Eshita Kabra-Davies, founder of By Rotation, the fashion rental app dubbed as the ‘Airbnb of retail' that has grown into a six-figure business in less than two years.&nbsp;</p><p>&nbsp;</p><p>Eshita talks about where she found the courage to leave her lucrative job in finance, why it’s important to have a good PR agency supporting you and how she reacted when a rival business attempted to sue her.</p><p>&nbsp;</p><p>Find out more about By Rotation here…</p><p>&nbsp;</p><p>instagram.com/byrotationofficial/</p><p>byrotation.com</p><p>&nbsp;</p><p>Follow The Sunday Times Style:</p><p>&nbsp;</p><p>instagram.com/theststyle/</p><p>twitter.com/TheSTStyle</p><p>&nbsp;</p><p>To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle</p><p>&nbsp;</p><p>Producer: Anya Pearce</p><br><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>