Burning Man Adventures: Branding & Marketing in a Brandless World

<p>Meg recently took a trip to Burning Man and shares what she experienced on the trip, including her favorite moments, challenges she faced, and the lessons she gained. We talk about the principles Burning Man culture is built on and the relevance of these principles to businesses, noting that inspiration for marketing, branding, and growing a business is everywhere.</p> <p>At the end of this episode is an interesting question that we would love for you to answer. You can respond on Spotify or drop your answers on any of our social media channels.</p> <p>Key points in this episode…</p> <ul> <li>Meg outsources some responsibilities in her business and fully steps into her role as lead designer.</li> <li>Lauren references Your Sparkly Brand podcast and sends them as helpful resources to clients.</li> <li>Lauren’s life update.</li> <li>Burning man is a transformational event that happens once in a year.</li> <li>Burning man is founded upon 10 principles.</li> <li>Principles of burning man that are relevant to every business owner.</li> <li>Radical Inclusion: No prerequisites exist for participation at Burning Man.</li> <li>Decommodification: Creating a community that is brand-free in order to support the gifting community.</li> <li>Radical Self-reliance: Burning Man encourages the individual to discover, exercise and rely on their inner resources</li> <li>Radical Self-expression: People express themselves in different kinds of ways that can only be determined by the individual or collaborating group.</li> <li>Civic Responsibility: Community members who organize events are charged to assume responsibility for public welfare and to communicate civic responsibilities to participants.</li> <li>Meg’s Burning Man experience.</li> <li>Meg’s favorite moment.</li> <li>Struggles and challenges faced at Burning Man this year.</li> <li>Meg’s favorite art pieces.</li> <li>What being a marketer in a brandless world is like.</li> <li>Meg’s ah-hah moment</li> <li>Meg’s biggest takeaway from the Burn