Burned Out from Creating Content? Try this! (With Lacy Boggs)

<p>Episode #245. </p><p> <br/><b>About Lacy Boggs: </b></p><p>Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, &quot;Make a Killing With Content,&quot; and the mastermind behind the &quot;Ace Stone, Marketing Detective&quot; podcast. As the director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.<br/><br/></p><p><b>Connect with Lacy Boggs</b></p><ul><li><a href='http://lacyboggs.com/'><b>Website</b></a></li><li><a href='http://instagram.com/lacylu42'><b>Instagram</b></a></li><li><a href='http://instagram.com/acestonemarketingdetective'><b>Instagram for Marketing Agency</b></a><b> </b></li><li><a href='https://www.facebook.com/ghostbloggergb/'><b>Facebook</b></a><b> </b></li></ul><p><b>Favorite Quotes</b></p><p>“There are so many more channels and so many more platforms that we are all expected to be on at any given time. And we&apos;ve gotten into this weird place where marketers are starting to think that more is better, more is better, more is better. But more is not better. <em>Better is better</em>.”</p><p>“If collaboration brings joy to you, that&apos;s where your brainstorm should start. How do you bring that essence and that energy of collaboration to something you want to do?”</p><p>“Often we think of marketing as a separate silo from the work we do in our business, but it doesn&apos;t have to be. Guess what: there&apos;s content there that somebody else can help you tease out. Everything is content.”<br/><br/></p><p><b>In This Episode You’ll Learn:</b></p><ul><li>How increasing visibility doesn’t involve adding more platforms and channels</li><li>Why working from a place of joy when creating content <em>never</em> fails</li><li>How to avoid silo-ing your marketing in your business</li><li>The challenges of organic social media traffic (and if it’s even still possible!)</li><li>How podcasts can be a