Bundling: The Marketing Hack That You Aren't Using | Ep. #708

<p><span style="font-weight: 400;">In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">Bundling: The Marketing Hack That You Aren't Using</span></em></li> <li><span style="font-weight: 400;">[00:36]</span> <a href= "https://www.youtube.com/channel/UCKQvGU-qtjEthINeViNbn6A"><span style="font-weight: 400;"> Alex Becker</span></a> <span style="font-weight: 400;">teaches a course and has marketing automation software.</span></li> <li><span style="font-weight: 400;">[00:59] He uses the webinar to sell his software and other courses.</span></li> <li><span style="font-weight: 400;">[01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.</span></li> <li><span style="font-weight: 400;">[01:40] This makes people feel like they are getting a lot of value.</span></li> <li><span style="font-weight: 400;">[02:15]</span> <a href= "https://highrisehq.com/"><span style= "font-weight: 400;">HighRise</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://basecamp.com/"><span style= "font-weight: 400;">Basecamp</span></a> <span style= "font-weight: 400;">offered bundling and the revenue went up for both companies.</span></li> <li><span style="font-weight: 400;">[03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.</span></li> <li><span style="font-weight: 400;">[03:33]</span> <a href= "https://www.godaddy.com/"><span style= "font-weight: 400;">GoDaddy</span></a> <span style= "font-weight: 400;">has so many products that they offer as a bundle with web hosting.</span></li> <li><span style="font-weight: 400;">[04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.</span></li> <li><span style="font-weight: 400;">[05:15] You need to comply with GDP