Building Your StoryBrand with Donald Miller #144

<blockquote> <p><strong>“Subconsciously, every one of us is not looking for another hero; we’re looking for a guide.” — Donald Miller</strong></p> </blockquote> <p>The concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers.</p> <p>Are you a <a href= "https://www.brianbuffini.com/podcast-interest-list.aspx" target= "_blank" rel="noopener noreferrer">Buffini Show Insider</a>? What are you waiting for? Join today!</p> <p> </p> <p><strong>Inspirational quotes from today’s interview</strong></p> <p>“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini</p> <p>“If you understand story, you understand a lot more about what’s going on in life.” — Donald Miller</p> <p>“People are looking to be invited into a story.” — Donald Miller</p> <p>“We need to find where our story and our customer’s story overlap.” — Donald Miller</p> <p>“If you’re selling a product, you’re solving a problem.” — Donald Miller</p> <p>“Never play the hero, always play the guide.” — Donald Miller</p> <p>“You need to invite people into the story, not be the hero of the story.” — Donald Miller</p> <p>“We’re looking for somebody who can help ‘me’ win. Somebody who’s struggled, has overcome that struggle, and has the competence to win the day.” — Donald Miller</p> <p>“There’s kind of a hole in the heart where everybody is looking for that mentorship.” — Brian Buffini</p> <p>“Keep everything incredibly simple. Define one ambition for the customers. Define one problem. Define one villain. Don’t throw too much information at them.” — Donald Miller</p> <p>“Figure out, what is my customers’ story and how do I position my product as a tool they can use i