Building Your Social Media Strategy, With Anthony Yepez

<p>This episode from the archives is gold.</p><p>Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development<em> and </em>analytics.&nbsp;</p><p>He is currently the Associate Director of Social Media at OrangeTheory and formally headed up&nbsp; Brand Strategy &amp; Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>Follow Anthony:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/anthonyyepez/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/anthonyyepez/</a></p><p>Twitter: <a href="https://twitter.com/AnthonyYepez" rel="noopener noreferrer" target="_blank">https://twitter.com/AnthonyYepez</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>