Building Traffic with Evergreen Content

<p>Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful website, it should be part of your content strategy.</p> <p><strong>What Is Evergreen Content? </strong>The term “evergreen” comes from the world of plants. It describes those plants that don’t lose their leaves with the seasons and instead stay green all year round.</p> <p>That is also what evergreen content is: content pieces that continue to be relevant long past their publication date, regardless of what’s happening in the world. While all content stays around, the evergreen variety stays on top of search results for months, years, even decades.</p> <p>How do they do that? By revolving around topics that people are always interested in, such as: vacation hotspots, how to train your dog, recipes, etc.</p> <p>Non-evergreen topics would be like local or celebrity news, seasonal/holiday content, the latest iPhone release, etc.</p> <p>Basically, evergreen topics are perpetually important while non-evergreen topics only have temporary significance and will go away.</p> <p>A well-running radio station website will have lots of relevant content to keep bringing in visitors. An article that gets lots of attention one day can be completely out of date a week later. This makes it much harder to build sustainable traffic. If you don’t continually publish new stuff, your stream of visitors tapers off.</p> <p>Write an evergreen piece of content once and it will continue to bring in traffic without you having to do much of anything. Sure, you might have to update it here and there if new information comes out, but the bulk of the article will always be relevant and helpful to readers – who continue to look for, share, and link to it.</p> <p><strong>Here are some tips for creating evergreen content</strong></p> <p>1. Choose your topics and make sure they qualify. Brainstorm topics and enter them into keyword research tools like <a href="https://trends.google.com/trends/">Google Trends</a> to