Building the SaaS Program Journey at Smartsheet

<p>On this episode, <a href="https://www.linkedin.com/in/stevestewart"><u>Steve Stewart</u></a>, Head of Global Channels at Smartsheet — a project and work management and collaboration platform — speaks about how Smartsheet went about building their SaaS partner program journey.</p> <p><br></p> <p>When they first started fleshing it out, they only had resell partners. Today they invest in high-value-add solution partners.</p> <p><br></p> <p>Smartsheet boasts 185 professional services partners with YOY growth of 284%.</p> <p><br></p> <p>They have grown this type of partner in a big way because not only is it core to the value proposition but also core to having a fantastic ecosystem of services delivery for both the company and the partner community.</p> <p><br></p> <p>Step number one was asking the right questions and interviewing a lot of partners and then defining what it is they wanted from their partners.</p> <p><br></p> <p>Steve explains the Smartsheet partner strategy and partner types and goes through their ideal partner profile and how their channel OKRs align with strategy.</p> <p><br></p> <p>He also discusses the Smartsheet partner ecosystem with best-in-class partner support, new partner learning pathways and selling channel value-add internally.</p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>#saas #software #cloud</p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.</p>