Building Sales Culture at Professional Services Leader KPMG with Julia Abramovich

<p>This is episode 630.</p> <p>Read the complete transcript on the Sales Game Changers Podcast website.</p> <p>Purchase Fred Diamond's  best-sellers <a href= "https://www.amazon.com/Love-Hope-Lyme-Partners-Survivor-ebook/dp/B0B9Q8LX7G/"> Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know</a> and <a href= "https://www.amazon.com/Insights-Sales-Game-Changers-Important/dp/B0B1JYQ5FV/"> Insights for Sales Game Changers</a> now!</p> <p>Today's show featured an interview with KPMG Sales Leader Julia Abramovich. We also recently interviewed <a href= "https://www.linkedin.com/in/lorna-stark/">Lorna Stark</a>, National Sector Leader for State and Local Government at KPMG <a href= "https://www.salesgamechangerspodcast.com/lornastark/">here</a>.</p> <p><strong><em>JULIA'S ADVICE:  "Sales is all about outcomes, not activity. Sometimes we confuse the two. Activity leads to outcomes, but if you want to be successful in sales, measure yourself in outcomes, not just activity. That’s a key framework in my mind."</em></strong></p>