Building Partnerships to Own a Vertical
Roots Tube
Description
<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Alex Fala, Chief Executive Officer at Vend at the time of this presentation and now Chief Executive Officer at Syft Technologies, presents a conversation on how to win a vertical, and shares some of the successes, failures, and observations of their partners and what’s worked for them at Vend.</p> <p>Vend, a company that provides point of sale software, works with small and medium-sized inventory-based retail (stores such as fashion giftwares, homewares, etc.). At the time of this presentation, Vend boasted 20,000 global customers and partners such as Apple and Xero.</p> <p>What you will come away with from this presentation:</p> <ul> <li>How Vend built their partnerships strategy:</li> </ul> <p> - They asked themselves, “What is the solution that customers need that goes beyond the product?”</p> <p> - They began to speak with prospective partners, just having conversations with people.</p> <p> - They asked themselves, “How can we scale to $100 million in ARR?”</p> <ul> <li>Lessons learned:</li> </ul> <p> - Think long term but act now.</p> <p> - Act bigger than you are.</p> <p> - Beware of the anti-bodies.</p> <p> - Decide on your approach (either big play or build gradually).</p> <p><br></p> <p>Please note: this presentation is from a SaaS conference in 2018.</p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallie
Uploader
pip_flow
Episodes
Building Partnerships to Own a Vertical
Roots Tube