Building Lego | System in Play | 2

<p>Godtfred Kirk Christiansen differentiates Lego from its increasingly fierce competition by building his business around a core product: plastic bricks.</p><p>Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App.&nbsp;<a href="https://wondery.app.link/historytellers" rel="noopener noreferrer" target="_blank">https://wondery.app.link/historytellers</a></p><p>Support us by supporting our sponsors!</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>