Building Dry Bar and Squeeze with Brittany Driscoll

<p><span>Judi chats all things marketing and entrepreneurship with marketing maven, Brittany Driscoll. Brittany cut her teeth as the marketing director of Dry Bar, guiding the company through their largest period of growth, before becoming the founder and CEO of the up-and-coming massage company, Squeeze. After many mediocre and overpriced massage experiences Brittany, and some of her closest Dry Bar colleagues, saw an opportunity to create the massage experience they felt was missing in the market. In today’s episode, Judi and Brittany bond over their love for intentional marketing, brand building, as well as the high-performance habits and goal-focused approach that helps them stay disciplined along the magical ride that is entrepreneurship. </span></p><p><br></p><p><span>Today on Yes, And:</span></p><ul><li><span>Brittany’s biggest takeaways from her days at Dry Bar</span></li><li><span>Cultivating a sense of fun in the workplace</span></li><li><span>The genesis of Squeeze: shifting into the massage market</span></li><li><span>Why the best leaders emphasize the employee experience </span></li><li><span>Brittany’s tips, tricks, and routines that help her stay disciplined</span></li></ul><p><br></p><p><strong>This show is supported by:</strong></p><ul><li><strong>AdvoCare® | </strong><a href="https://www.advocare.com/" rel="nofollow"><strong>Use Code “FeelBetter15”</strong></a><strong> </strong></li></ul><p><br></p><p><strong>Resources:</strong></p><ul><li><span>Get the </span><a href="https://www.amazon.com/Fear-Boss-Project-Workbook-Dreamers/dp/B088B8WH1Q" rel="nofollow">Fearboss Boss Project Workbook</a></li><li><span>Get the print edition goal-focused </span><a href="https://hausofand.com/collections/live-the-lifestyle/products/the-vibe-thrive-mastermind?variant=32733446406222" rel="nofollow">Possibility Planner</a><span> OR download it </span><a href="https://judiholler.com/wp-content/uploads/2022/09/Planner-DigitalEdition.pdf" rel="nofollow">here</a><span> for FREE</span></li><li><span>Check out </span><a