Building digital assets into roboadvisor strategy, with Betterment VP of Crypto Investing Jesse Proudman

<p>In this conversation, we chat with Jesse Proudman, the VP of Crypto Investing at Betterment, who was also the co-founder and CEO of Makara. Proudman shares his journey of building a web-design business, which eventually morphed into a cloud computing service and was later acquired by IBM. He then explains his interest in blockchain and the business he built to manage crypto portfolios, which led to the creation of the private cloud product. He discusses the challenges of the public internet versus private internet, public cloud versus private cloud, and public blockchain versus private blockchain, and how the industry has evolved since the ICO collapse of 2018.</p><p> </p><p>MENTIONED IN THE CONVERSATION</p><p> </p><p>Betterment website: https://bit.ly/3WlCM8B</p><p>CEO's Linkedin profile: https://bit.ly/3Ww8mQG</p><p> </p><p>Topics: fintech, roboadvisors, crypto, investment, blockchain, cloud, cloud-as-a-service, digital assets</p><p> </p><p>Companies: Betterment, IBM, IBM Ventures, IBM Cloud, Strix Leviathan, Makara, Plaid, Gemini</p><p> </p><p>ABOUT THE FINTECH BLUEPRINT</p><p> </p><p>🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2</p><p> </p><p>🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV</p><p> </p><p>👉 Twitter: https://twitter.com/LexSokolin</p><p> </p><p>TIMESTAMPS</p><p> </p><p>1’28”: The entrepreneurial journey and the influences that led Jesse to becoming a founder</p><p> </p><p>3’04”: Connecting the dots between designing websites for the local dentist to running cloud-as-a-service and getting acquired by IBM</p><p> </p><p>7’41”: Public technology vs private technology and whether they solve for a similar answer</p><p> </p><p>10’36”: Building an accelerator for IBM Ventures and how this drove the inspiration behind Strix Leviathan (a quantitative crypto hedge fund)</p><p> </p><p>16’16”: Building a quantitative crypto hedge fund in the first crypto bear market and the investment strategies needed for