Building Community On Social Media In 2023 - Christina Garnett

<p>Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.</p><p>Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.</p><p>Follow Christina:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/christinamgarnett" rel="noopener noreferrer" target="_blank">linkedin.com/in/christinamgarnett</a></p><p>Twitter: <a href="https://twitter.com/ThatChristinaG" rel="noopener noreferrer" target="_blank">https://twitter.com/ThatChristinaG</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter:<a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank"> twitter.com/Dmurr68</a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank"> linkedin.com/in/daniel-murray-marketing</a></p><p>Sign up to The Marketing Millennials newsletter:<a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank"> workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit:<a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank"> www.workweek.com</a></p><h2>Timestamps:</h2><p>00:00 Intro</p><p>07:40 The HubSpot Mission</p><p>09:07 Black Friday Conversations That Hit Different</p><p>12:19 How Christina Thinks About Community</p><p>13:43 Staying Close To Our People</p><p>17:46 Creating Touchpoints Of Connection</p><p>22:56 Thinking In The Comments</p><p>25:12 The Two-Beer Buzz</p><p>32:16 The Difference Between Targeting And Community</p><p>45:33 Tracking User Culture</p>