Building an online content platform in China

<p>This episode features Raz Gal-Or, founder of the Foreigner Research Institute (wāigǔorén yánjiū xíehuì 歪果仁研究协会), a successful online platform that promotes foreigners creating content in China. Now known as Y-Platform, it has garnered a following of 80 million through 30 channels and influencers. In March 2020, Raz’s company raised $5 million from Sina Weibo and the online gaming company Beijing Kunlun Tech Co.</p><p>What you’ll hear is the audio from a presentation organized by the nonprofit <a href='https://behive.site/' target='_blank'>BeHive</a>, which aims to support development opportunities and careers for students and young professionals.</p><p>Middle Earth is made by <a href='http://bit.ly/34glLBk' target='_blank'>China Compass Productions</a>. If you have a China-themed cultural project, please get in touch!</p><p>With thanks to<strong> </strong><a href='http://www.behance.net/bgonsalves' target='_blank'>Brenden Gonsalves</a> for graphic design and <a href='http://soundcloud.com/ramon-calvo-music' target='_blank'>Sean Calvo</a> for music support.</p>