Building a Sustainable CPG Business on Amazon with Fernando Campos, Co-founder at MarketplaceOps

In this episode of The Physical Product Movement Podcast, Fernando Campos, co-founder at MarketplaceOps, shares the pluses and minuses of selling on Amazon. He reveals some of the winning strategies brands use to grow on Amazon despite its saturation and competitiveness in nearly every category. Fernando also talks about the characteristics of products that do well on Amazon, the critical first 90 days of a product launch, and the five mistakes brands make that keep them from capitalizing on the Amazon opportunity.