Building a Strategic Partner Program and Using CSAT as a Benchmark

<p>On this episode, <a href="https://www.linkedin.com/in/lauren-salanitro-4a7aa99a"><u>Lauren Salanitro</u></a>, Co-Founder of Women of Customer Success, and Partnerships Lead at <a href="https://www.linkedin.com/company/vanta-security/"><u>Vanta</u></a>, an organization that helps companies achieve compliance quickly and easily, talks about laying the foundations of a partnership program. &nbsp;She also expands on identifying strategic partners, the important questions to ask when vetting partners and measuring the effectiveness of strategic partners.<br> <br> Lauren offers advice for SaaS businesses wanting to start a partner program. She recommends the following for the foundational stage: a deep understanding of their niche, laying out the lifecycle of customers, identifying when a customer needs their solution and determining partner categories.</p> <p>She elaborates on identifying the first strategic partners and provides a partner discovery question formula, sharing how Vanta vets strategic partners.</p> <p>Lauren explains the metrics that matter and talks about what has really worked for them, treating partners like customers and how to do it.</p> <p><br></p> <p>Lauren Salanitro - https://www.linkedin.com/in/lauren-salanitro-4a7aa99a</p> <p>Vanta - https://www.linkedin.com/company/vanta-security/</p> <p><br></p> <p><br></p> <p><em><strong>Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at </strong></em><a href="mailto:admin@cloudsoftwareassociation.com"><u><em><strong>admin@cloudsoftwareassociation.com</strong></em></u></a><em><strong> for information.</strong></em></p> <p><br></p> <p>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at <a href="https://contentallies.com/"><u>https://ContentAllies.com</u></a>.<br> <br> <br> <br> #cloud #software #saas</p>