Building A Service-Oriented Culture In Your Business with Cheryl Mills Knight

Creating a customer-centric culture is all about showing up for those that matter most to you: yourself, your business, your employees, and your customers. Showing you care for them by creating an environment where they feel seen, valued and heard is what will make customer service truly great. The most important part of building a customer-focused culture is to give employees and leadership the freedom to make decisions with the customers’ best interests in mind, not through setting rigid rules like many other businesses.<br />We can ensure our customers receive the best service possible by demonstrating care and connecting with them before any transactions. Showing up for one another in the workspace has a positive effect on our clients. We are all consumers and should strive to build authentic relationships in order to align ourselves with what is important, and make an environment that welcomes each person's uniqueness. <br />Cheryl Mills Knight, one of the founding members of Kendra Scott, joins this episode to talk about her story and how the culture-driven brand has given back through their jewelry. She also explains how to build a strong and authentic family-focused culture that puts people first, even during difficult times.<br />Let’s jump in!<br />Snapshot of the Key Points from the Episode:<br />[02:58] Cheryl's journey and how she got into branding and culture. <br />[08:43] About the position that Cheryl holds today and her greatest passion.<br />[10:21] The three values that Kendra Scott's brand is built on and how they play out.<br />[16:09] About Kendra Scott, how it was born, its products, and stores.<br />[21:12] How to scale culture as you expand in and across the board.<br />[29:55] The founding principles that Kendra Scott started with and continues to thrive on. <br />[33:44] How to live your vision out loud and build an authentic brand.<br />[35:38] Cheryl's superpowers that have helped her in her career journey. Her most remarkable accomplishment that she is super proud of.<br />[40:03] T