Building a Real Estate Brand - EP173 - Real Facts on Real Estate

<p>In this episode we discuss that when branding you need to think about how you will convey the message of your brand. You need to try to set the narrative of what it means to do business with your brand. A good example of a branding narrative is what Yeti has done with cold cups and coolers. They have made it synonymous with Yeti which means long lasting cold and ice. What do you want to be known for? Is this for the right reasons? Remember when setting up a brand it is a long term play.</p>