Building a Platform with John Hall

<p><span style="font-weight: 400;">In this special episode, we have John Hall. He is the co-founder and CEO of Influence and Company. They work with clients ranging from fast-growing companies on the Inc 5000 to establish fortune 500 brands. He has a weekly column on Forbes and inc.com and has contributed to sites like the Harvard Business Review, The Washington Post, and others.</span></p> <p><strong>What was your journey for the last 4 years? (02:46)</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;"> I didn't have a LinkedIn, I didn't know what Twitter, my FB is just getting started</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">But right now, we're somewhere between 75 and 100 people on the team, we've got about 60 something full-time, and then we have quite a few contracted out as well.</span></li> </ul> <p><strong>Tips on someone who is just getting started (06:17)</strong></p> <p><span style="font-weight: 400;">-   The first thing is to start to document exactly where you are and where you want to be, and what are the potential steps that it's going to take to get you where you want to be. </span></p> <p><span style="font-weight: 400;">- Then create plan and the next steps</span></p> <p><strong>Building a platform the right way (12:58)</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">It's not just about reaching a lot; it's reaching the right people consistently. </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Don't worry about the number as much as the quality of the people because I would rather have a platform of 1000 quality people than 20,000, nonqualified </span></li> </ul> <p><span style="font-weight: 400;">Connect with John</span> <a href="https://johnhall.influenceandco.com/"><span style= "font-weight: 400;">here.</span></a></p>