Building A Handmade Brand with Sharkie & Bear Founder Jennifer Guertin

<p class="p1">This show is bought to you by the Ultimate Podcast Group <a href= "http://bit.ly/ultimatepodcastgroup">http://bit.ly/ultimatepodcastgroup</a></p> <p class="p1">Hosted by multiple iTunes Top 10 podcaster James Burtt <a href= "https://www.instagram.com/jamesburttofficial/"><span class= "s1">https://www.instagram.com/jamesburttofficial/</span></a>, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.</p> <p class="p4"><span class="s2">On today’s show James chats to Jenny Guertin - the owner of Sharkie & Bear which is a</span> <span class="s3"> fresh and exciting handmade jewellery brand.</span></p> <p class="p5"><span class="s2">In May 2020 during lockdown Jenny discovered a passion for creating and making earrings and on the back of this, decided to set up a handmade jewellery business, "Sharkie & Bear".</span></p> <p class="p5"><span class="s2">She uses lightweight materials, created lots of beautiful bright colours and prints which bring joy and happiness to the wearer and she’s gone on to have sold over 5000 units in year 1. Sharkie & Bear is named after my two children, Charlotte who is 6 and Hugo who is 2, who I work around from home, so this really is a story of a family-focused entrepreneur who has built a business that works around her lifestyle.</span></p> <p class="p5"><span class="s2">In this episode you will hear:</span></p> <p class="p5"><span class="s2">* What direct sales taught Jennifer</span></p> <p class="p5"><span class="s2">* How to build resilience</span></p> <p class="p5"><span class="s2">* The importance of starting a community</span></p> <p class="p5"><span class="s2">* Why Jenny cerated a bespoke VIP offering for those who have become flag waving fans</span></p> <p class="p5"><span class="s2">* How it is essential to make customers feel like part of their journey</span></p> <p class="p5"><span class="s2">* The lessons