Building a Community of Trust and Preparing for a Product Launch

<p> With both the beta launch and company launch coming up soon, Brett and Jonathan discuss startup culture, brand awareness, transparency, and building a community of trust. Jonathan has been a part of several product launches with new beer in his previous role at a brewery, so he shares some of the differences launching a digital product. They thank everyone who has been along for the ride so far with The Juice. </p><p>0:00 Intro <br>1:00 Conversation with Jonathan <br>3:06 Beta launch and company launch <br>6:30 Purpose of beta experience <br>10:50 Finding and educating users <br>13:45 Advantage of going to market early <br>16:04 People over product <br>19:02 Grind of a start-up <br>23:44 Outro</p><p>Join our waitlist and sign up for our newsletter <a href="https://www.meetfathom.com/sign-up">here</a>.</p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a>  </p>