Building A Business For Self-Serve Technology With Tom Elliott of Left Hook

<p>In this episode of <i>Leaders of B2B</i>, we speak with <a href="https://www.linkedin.com/in/tomelliottnh">Tom Elliott</a>, Co-Founder of <a href="https://lefthook.com/">Lefthook.com</a>, a company that launches integration apps and connectors for SaaS companies via Zapier, HubSpot, Quickbooks, Microsoft, Zoom, and other marketplaces. </p><p>They’re an interesting business because they’ve taken a different approach to app development: their work is to ensure other people don’t need developers. </p><p>Says Tom: “Over time, different technologists started to see common use patterns and different ways that technology could be more of a self serve, or self-manageable. And the idea is that a smart person who understands software and who understands automation for what they need should be able to consume an API or set up a data flow without ever touching a line of code. But what that does is shifts a lot of effort and responsibility onto developers who provide those different user experiences. And so that's where you see the rise of tools. There are so many different competitors coming into the space that are starting to figure that out, and so we really would like to be one of the first and help kind of create a standard for it.”</p><p>Listen to the conversation to learn more about how Left Hook innovates development, as well as </p><p>why they've chosen not to get too technical, but instead deliberately use software languages and tools that are the most adopted in the world. </p><p>In addition, Tom discusses:</p><ul><li>How they are balancing the launch of a new project as a small team</li><li>What they are doing to get their innovative framework out into the world</li><li>What he would tell his younger self if he could go back in time, and how that helps startups today.</li></ul><p>Resources Mentioned:</p><ul><li><a href="https://www.gartner.com/en">Gartner</a></li><li><a href="https://zapier.com/">Zapier</a></li><li><a href="https://www.mulesoft.com/">MuleSoft</a></li><li><a href="https://www.dell.com/">Dell</a>