Building a Brand to Drive Client Engagement and Increased Revenues

<p><strong>Guest:</strong> Steve Patterson, a coach at CEO Coaching International. Steve spent more than 35 years as a successful executive and entrepreneur in a variety of areas, including professional sports, college athletics, finance and construction, media, branding, and crisis communications.</p> <p><strong>Quick Background:</strong> An effective brand fills customers with positive vibes and projects crystal clarity about what a company does and what it stands for. Whether a company is starting up, <a href= "https://ceocoachinginternational.com/meghan-watkins-podcast-scale/">scaling rapidly</a>, or recovering from a stumble, that brand also has to maintain a careful balance between consistency and adaptability so that customers want to stick with the business on its journey to BIG.</p> <p>On today’s show, <a href= "https://ceocoachinginternational.com/coach/steve-patterson/">Steve Patterson</a> details the specific brand initiatives he executed for four professional sports teams and a university, and how CEOs can apply the lessons from his experiences to make any brand better.</p>