Building a Brand through Podcasting with Alex Sanfilippo

Doug and Alex have an excellent discussion about podcasting and using podcasts to build a brand. At first glance, it can seem like the podcast medium is too crowded. However, Alex breaks it down by filtering out the inactive podcasts and the ones with less than 10 episodes published. The net result is a much smaller community than you might imagine of active podcasts. This means that now is an exceptional time to launch your podcast and build a personal brand. You can reach Alex at www.PodMatch.com and his podcast: 'Creating a Brand' Doug's business specializes in partnering with companies and non-profits to capture overhead cost savings without layoffs to fund growth and strengthen financial results. Schedule time with Doug to talk about your business at www.MeetDoug.Biz <<Transcript>> [Music] [Introduction] Welcome to the terminal value Podcast where each episode provides in depth insight about the long term value of companies and ideas in our current world. Your host for this podcast is Doug Utberg, the founder and principal consultant for Business of Life, LLC. Doug: Welcome to terminal value podcast. I have Alex. Okay Alex I might butcher your name so forgive me here is a snap snap leaf snap Leo. Alex: Not even close. But hey I love this because nobody ever gets close, so I love just listening somebody like hey can tell me how to say it I'm like I want to hear you try first. It's Sanfilippo and very few people get it. Doug: Okay yeah. Alright I utterly and completely butchered it well. Mine's not burgets, it's you know not quite as easy to butcher but I've certainly had many of my own experiences. But anyway. Alex: I'm sure. Doug: I'm here to talk with Alex just about the podcast medium and podcasting for brand building. And this is of course a chance for Alex to promote his brand as well because he is the founder of pod match which of course is a podcasting basically a matchmaking service to find podcast authors and podcast guests. So I think the you know of course I'm going to