Building a $20 Million Real Estate Business on YouTube w/Jackson Wilkey

<p><span style="font-weight: 400;">A huge part of what real estate agents do on a daily basis is marketing. We have to bring people into our world while allowing them to know, like and trust us.</span><span style="font-weight: 400;"><br /> <br /></span></p> <p><span style="font-weight: 400;">There is one platform that can help us cut this work in half, and that’s YouTube. With people already searching for local real estate content, there’s already a demand for our knowledge and expertise. </span></p> <p> </p> <p><span style="font-weight: 400;">While other niches are full of competition, the opportunity for success with localized YouTube videos is still wide open for agents. </span></p> <p> </p> <p><span style="font-weight: 400;">How do we optimize our YouTube content to make it more algorithm-friendly and attractive to potential viewers? In this episode, we’re joined by the social media influencer behind the successful channel</span> <span style= "font-weight: 400;">Living in Portland Oregon, Jackson Wilkey. </span></p> <p> </p> <p><span style="font-weight: 400;">He shares tactics that can help us compete with the biggest YouTube channels and stand out in our local markets.  </span></p> <p> </p> <p><strong>Three Things You’ll Learn In This Episode </strong></p> <p><strong>- How YouTube creates demand for our content</strong></p> <p><span style="font-weight: 400;">Unlike Facebook and Instagram where people are directly connecting with people’s posts and photos, YouTube is a search engine where people are going to learn tactics or learn about real estate in a specific location. This means we can craft our content to meet the demand that’s created through this discoverability.</span></p> <p> </p> <p><strong>- How to market your video to attract instant attention</strong></p> <p><span style="font-weight: 400;">Don’t double your thumbnail text and in the title of the video. Use different wording and copy to attract more curiosity to click on the video. At the beginning of the video tell them what they can expect to le