Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490

<p><span style="font-size: 10pt;">In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at.</span></p> <p><span style="font-size: 10pt;"><strong>Time-Stamped Show Notes:</strong></span></p> <ul> <li><span style="font-size: 10pt;">[00:30] Today’s Topic:<em> Buffer and Hootsuite Are Hurting Your Facebook Reach</em></span></li> <li><span style="font-size: 10pt;">[01:05] When using <a href= "https://buffer.com/">Buffer</a> and <a href= "https://hootsuite.com/">Hootsuite</a> to schedule posts, it doesn’t get nearly as much engagement as “live” posts or by using Facebook’s own tools.</span></li> <li><span style="font-size: 10pt;">[01:54] These tools are ok to use with Twitter.</span></li> <li><span style="font-size: 10pt;">[02:19] They ultimately recommend to avoid using tools and post manually.</span></li> <li><span style="font-size: 10pt;">[02:20] That’s it for today!</span></li> <li><span style="font-size: 10pt;">[02:22] <a href= "http://marketingschool.io/">Marketing School</a> is giving away a 90-day free trial to <a href="https://www.crazyegg.com/">Crazy Egg</a>, which is a visual analytics tool.</span><br /> <ul> <li><span style="font-size: 10pt;">[02:28] Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your free copy. You can also learn how to win a one-year subscription to <a href="https://www.crazyegg.com/">Crazy Egg</a>.</span></li> </ul> </li> </ul> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><span style="font-size: 10pt;"><strong>What should we talk about next?</strong> Please let us know in the comments below.</span></li> <li><span style="font-size: 10pt;"><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</span></li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <ul> <li><span style="font-size: 10pt;"><a href= "http://neilpatel.com/