Bryan Cohen on How to Sell Your Self Published Book with Amazon Ads

<p class="_aacl _aaco _aacu _aacx _aad6 _aade">Bryan Cohen is Da Guru when it comes to selling your book with Amazon ads. In this practical interview, Bryan gives us the inside scoop on how self-published authors can use Amazon ads to promote their books and other products and services. Bryan, the founder of "Author Ad School," is a USA Today bestselling author. He is also CEO of "Best Page Forward" and the author of many fiction and nonfiction books.</p> <p> </p> <p>Great Moments in the Episode</p> <p>(4.10) How Bryan used fictionalized characters to engage the reader on an emotional level with his nonfiction books</p> <p>(6:20) Bryan's writing rituals</p> <p>(9:15) Bryan explains what an Amazon ad is and how it works</p> <p>(14:00) How Amazon is unique in that if you set a low enough bid, Amazon won't spend all your budget</p> <p>(19:19) How specific targeting helps you find the right audience for your book, including book titles, author names, and key words</p> <p>(22:34) How writing a fiction series can benefit you with Amazon ads</p> <p>(24:34) How nonfiction authors can promote courses and services with Amazon ads</p> <p>(26:59) The importance of growing your email list</p> <p>(29:30) Using a QR code in your nonfiction book to get people to visit your website</p> <p>(30:08) How Bryan thinks about social media as it relates to his publishing strategy</p> <p>(33:59) Where to go to create your first Amazon ad</p> <p>(35:50) Managing your expectations with your first Amazon ads</p> <p> </p> <p>(41:08) Words of the Episode</p> <p>Obdurate</p> <p>Ineffable</p> <p> </p> <p>90 Day Cohort Coaching Intensives</p> <p>Be sure to check out our 90 day cohort coaching intensives for writers who want professional editorial expertise to complete their writing project.</p> <p>Visit <a href='https://www.journeysixty6.com/cohort-coaching-intensives'>https://www.journeysixty6.com/cohort-coaching-intensives</a> for more information.</p> <p> </p> <p>Follow Journey Sixty6</p> <p><a href='https://www.journeysixty6.com/'>https://www