Bryan Barletta: Ad Tech 101

<p>When I started this podcast in 2016, it was as simple as uploading audio to Soundcloud. Then I saw what tech offered and I was hooked. Dynamic ad insertion opened up a world of possibilities as we could increase our ad inventory by selling spots tailored to regions. Ad tech has come a long way in the last few years, and I reached out to Bryan Barletta to give me a crash course in ad tech. He helps companies at their formative stages build up and effectively execute on their solutions in mobile rich media,&nbsp;digital/podcast attribution, and podcast monetization &amp; data infrastructure.&nbsp;</p><p>On the heels of me Sounding Off about radio diaries, some ideas about how to count and monetize your audio.</p><p>Sign up for <a href="https://soundsprofitable.com/" rel="noopener noreferrer" target="_blank">Bryan's newsletter here</a>.</p><p>Bryan also referenced<a href="https://soundsprofitable.com/update/podcasting-brand-safety" rel="noopener noreferrer" target="_blank"> his latest work which you can find here</a>. It discusses transcription and context.</p><p>There's more about&nbsp;this episode <a href="https://bit.ly/2TWDzxY" rel="noopener noreferrer" target="_blank">on our show page!</a></p><p>Thanks also to the people who make this show possible every week including:</p><p><a href="http://www.promosuite.com/soundoff" rel="noopener noreferrer" target="_blank">Promosuite</a></p><p><a href="https://www.mattfogartyvo.com/" rel="noopener noreferrer" target="_blank">Matt Fogarty Voiceovers</a></p><p><a href="http://www.coreimagestudio.com/" rel="noopener noreferrer" target="_blank">Justin Dove at Core Image Studios</a></p><p><a href="http://www.megatrax.com/" rel="noopener noreferrer" target="_blank">Megatrax</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#d