Bruce Macdonald: Nimbleness as a growth strategy

Despite cannabis’ essential status in 2020, many retailers struggled with fluctuating shut down regulations and were slow to pivot in their respective markets. In this episode, Bruce Macdonald, Chairman of the Board of C21 Investments, discusses how the operator was able to prevent pandemic-related losses through staying nimble in Nevada. Bruce also shares key insights into running a cash flow positive cannabis business, what it means to grow sustainably and how C21 is navigating potential political hurdles in 2021.