Bruce Bildsten / Best Buy

<p>Brilliant decisions, a great culture, and really smart people are the reason Best Buy has thrived during the great migration to e-commerce. That and smart people like Bruce Bildsten. Bruce has built a world class in-house agency and now produces work as good as any you can find in the biz. In today’s episode, he talks about what makes a great in-house agency, creative person<strong>,</strong> and brand.<br /> </p><p>00:18 - Bruce Intro</p><p>02:02 - Moving out of the "Silver Age" and going in-house</p><p>05:47 - What are the challenges of moving in-house</p><p>10:40 - Is it possible to have the same type of career if you're in-house</p><p>16:23 - Best Buy's comeback</p><p>20:33 - Articulation of Purpose</p><p>25:42 - Brand Iconography</p><p>27:18 - Tone of Voice Articulation</p><p>29:03 - What have you learned being on the inside at Best Buy that you would take back to the agency world</p><p>32:29 - BMW Films</p><p>37:23 - Should you get the warranty?</p><p>37:46 - What Best Buy work should people check out?<br /><br /><br /><a href="https://bestbuy.box.com/s/kiii5k51j21r29apuwt9yc5uviqlbmtw">https://bestbuy.box.com/s/kiii5k51j21r29apuwt9yc5uviqlbmtw</a></p>