Brooke Sellas on Conversations That Connect

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode Brooke talks about her new book on how to connect, converse and covert!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC734.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://zapier.com/coffee">Zapier</a></strong> and <strong><a href="https://linkedin.com/MOC">LinkedIn</a></strong></p> <p><a href="https://amzn.to/3BIybFT">Conversations that Connect on Amazon</a> or grab the first chapter for free at <a href= "https://bit.ly/B2book">bit.ly/B2book</a></p> <p>Starting with her work for the Cystic Fibrosis Foundation - Generating awareness before Facebook Ads or Pages were a thing.</p> <p>12X Event attendance for first run</p> <p>Surviving 2009 Layoffs</p> <p>Her undergraduate thesis on Social Penetration</p> <p><strong>6:29 - 8:32 See for yourself why teams at Airtable, Dropbox, HubSpot, Zendesk, and thousands of other companies use Zapier every day to automate their businesses. Try Zapier for free today at <a href= "https://zapier.com/coffee">zapier.com/COFFEE</a></strong></p> <p>The four levels of self disclosure</p> <p>Using acquisition and retention tags on discussions</p> <p>Staying on top of social 24/7</p> <p><strong>18:01 - 19:27 LinkedIn</strong> – <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for <a href= "https://www.marketingovercoffee.com/2007/03/29/marketing-over-coffee/">Marketing over Coffee</a> Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Using LinkedIn polls gather voice of the customer data</p> <p>Listening to Negative Nancys to find the potholes</p> <p>Sharing User Generated Content</p> <p>Mystery Shop Service</p> <p>Brands taking a stand</p> <p><a href="https://www.youtube.com/watch?v=ZkwoBbkSh7k">Music by Odesza</a></p> <p>Catch up with <a href= "https://www.linkedin.com/in/broo