Bringing More Attention and Focus to Content Distribution

<p>Jonathan and Brett take some time to discuss content distribution. Most marketers are thinking more critically about content distribution these days, as they try to get their message to the right audience. They discuss various distribution channels, The Juice’s solutions, outbound marketing, inbound marketing, SEO and narrative-drive content, and the evolving role of the content marketer. </p><p>0:00 Introduction <br>0:58 Conversation with JG <br>4:30 Measuring impact of marketing <br>6:14 SEO VS narrative-driven <br>10:50 Who’s responsible for distribution <br>12:38 Comparing to football <br>15:30 Channel selection <br>17:18 Finding audience <br>21:50 Internal marketing <br>23:44 The Juice hub <br>26:05 Outro </p><p><br><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Jonathan:| <a href="https://twitter.com/JDGandolf">Twitter </a>| <a href="https://www.linkedin.com/in/jonathan-gandolf/">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>