Brides Say “I Do” to David’s Bridal Diamond Loyalty Program

<p>Jim Marcum is the Chief Executive Officer for David&apos;s Bridal, a national and intentional retailer of bridal and formalwear with headquarters in Conshohocken, Pennsylvania.</p><p>Loyalty360 CEO Mark Johnson met with Marcum to discuss the company&apos;s new Diamond Loyalty Program as well as the challenges and opportunities faced by the bridal and formalwear industry during the changing retail landscape.</p>