Brian Lund — The better you know yourself the better you’ll trade

<p><span style="font-weight: 400;">Hello everybody, our guest today is <a href="https://twitter.com/bclund" target="_blank" rel="noopener">Brian Lund</a>, a fintech executive, investor, and writer with over 35 years of trading experience.</span></p> <p><span style="font-weight: 400;">Brian is the publisher of The </span><a href="https://thelundloop.substack.com/about" target="_blank" rel="noopener"><span style="font-weight: 400;">Lund Loop</span></a><span style="font-weight: 400;">, a weekly newsletter in which he writes about the intersection between markets, trading, and life.</span></p> <p><span style="font-weight: 400;">In this episode we talk about what it was like getting started in the 1980s trading, we then get into some of the psychological hurdles that make trading difficult, like wanting to buy stocks when they&rsquo;re cheap, and not knowing yourself well enough.&nbsp;</span></p> <p><span style="font-weight: 400;">We then move on to discuss the question: When should a trader quit? That goes for when things are going well and when things aren&rsquo;t working out. When should you walk away to reset or simply say &ldquo;Hey I&rsquo;ve made enough money today, let&rsquo;s call it a day&rdquo;?</span></p> <p><span style="font-weight: 400;">Please enjoy this episode with my friend Brian Lund.</span></p> <p><strong>Key learning points</strong></p> <ul style="list-style-type: disc;"> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Buying things cheaper is something we&rsquo;re conditioned to do as humans but it doesn&rsquo;t always translate well in financial markets</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keep a go-to list of stocks and do your homework the night before on the levels and action areas you want to participate at</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">As soon as the trade is done, close the screens, get away and reset your mind</span></li> <l