Brett McCoy / Huck Cycles

<p>You wanna talk grit? In our latest episode of Brands in Action, Brett McCoy, CEO and founder of Huck Cycles, talks about how his career in the Army, client-side marketing, and agency strategy has prepared him to become the founder of a hybrid electric motorcycle startup. Their mission is to bring manufacturing back to the U.S. and maybe change the way you get to work.</p><p> </p><p>00:18 - Brett Intro</p><p>01:24 - The journey to Huck</p><p>02:30 - What did you learn in the army to become a better marketer</p><p>03:07 - The Huck Story</p><p>06:00 - Mission of the company</p><p>07:15 - Barriers to manufacturing in USA</p><p>07:45 - Brand driving your organization</p><p>09:55 - How has it worked getting into the E category</p><p>13:28 - Customer Base</p><p>15:27 - Adding to product line</p><p>16:50 - Women in customer base</p><p>17:06 - Bolts vs Welding</p><p>18:24 - Repairs</p><p>19:02 - Design Inspiration</p><p>20:35 - Brand behaviors within the company</p><p>22:26 - Brand Articulation</p><p>23:59 - Tone of Voice</p><p>27:06 - What price do you pay starting a business while working full time</p><p>30:16 - Importance of life experience plus paycheck</p><p>31:51 - How can you find Huck</p><p> </p><p><a href="https://www.linkedin.com/in/brettmccoy/">https://www.linkedin.com/in/brettmccoy/</a></p><p><a href="https://huckcycles.com/">https://huckcycles.com/</a></p>