Brett King – Prepare for Bad Outcomes to Avoid Them

BIO: Brett King is an Amazon bestselling author, a renowned commentator, and a globally respected speaker on the future of business. STORY: Brett got into a partnership offering a five-day executive program in Dubai. The business was doing well until the global financial crisis hit in 2008. His business partner took over the company, but he had no experience in training, so it died in just a few months. LEARNING: Have an advisory board for conflict resolution. Have an exit plan. Always have a shareholders’ agreement.   “Sometimes, the best thing you can do is to walk away.”Brett King  Guest profilehttps://www.linkedin.com/in/brettking/ (Brett King) is an Amazon bestselling author, a renowned commentator, and a globally respected speaker on the future of business. He has spoken in over 40 countries, to half a million people, on how technology is disrupting business, changing behavior, and influencing society. Worst investment everBrett was teaching MBA in Hong Kong in 1999, and he got in touch with this gentleman running a trade association in the US for E-commerce specialists. The qualification he issued was the certified e-commerce consultant. He also ran a trade association or professional association for finance, and the certificate he issued was very successful when attached to the MBA program. Brett started a mini MBA five-day executive program called the American Academy of financial management in Dubai. The program exploded within a few years, and the business was doing 3 to 4 million dollars a year in revenue. Brett relocated his family to Dubai and set up the international operation of this business in the free zone. But, to some extent, he ran the business in Dubai quite separately from the US business. But he had a contractual relationship with the US business as a licensed training organization. Within a couple of years of being in Dubai, Brett’s business represented about 95% of the total revenue of this new professional association. Then the global financial crisis of 2008/2009 hit