Brett Heyman: How merging fashion, cannabis, and fun is encouraging women into the cannabis space

The stigmas that still surround cannabis usage often alienate women from enjoying its benefits and partaking in the culture. With rising trends advertising the wellness aspects of cannabis, it is important to remember that cannabis is also used for fun. In this episode, Brett Heyman, Founder of Edie Parker, discusses the ways in which her fashion brand has expanded into the cannabis industry with the aim of “making it okay for women to use cannabis.” She talks about how her team pushed through the challenges faced by cannabis brands to welcome women into the cannabis space with their high-quality, vintage-inspired, and fun cannabis accessories.