Brent Adamson-Challenger vs. Relational Selling

<p>Research presented in The Challenger Sale found that challenger sales reps outsold relational sales reps. How does this relate to Selling From the Heart? <a href="https://twitter.com/brentadamson" target="_blank" rel="noopener noreferrer">Brent Adamson</a>, the co-author of <a href="https://amzn.to/2OBbUAk" target="_blank" rel="noopener noreferrer">The Challenger Sale</a>, joins us for a rich discussion about the role of authentic relationship and value in sales. This conversation is packed with ideas that you can use to improve your sales effectiveness.</p>