Brenden Kumarasamy – Follow the Data, Not Your Emotions

<p><strong>BIO: </strong>Brenden Kumarasamy is the founder of MasterTalk; he coaches ambitious executives &amp; entrepreneurs to become the top 1% of communicators in their industry.</p><p><strong>STORY:</strong> Brenden decided to promote his YouTube channel by sending 500 cold emails per day to university professors. After sending 2,000 emails, he received very negative responses. Instead of reviewing his strategy, he sent more emails for three months and got nothing out of it.</p><p><strong>LEARNING:</strong> Follow the data and remove emotion as much as possible when making decisions. Make sure your marketing content offers undeniable value.</p><p>&nbsp;</p><blockquote class="ql-align-center"><strong>“If you want to be in the top 1% of any category, you need to behave in a way that 99% of people aren’t willing to.”</strong></blockquote><blockquote class="ql-align-center">Brenden Kumarasamy</blockquote><p>&nbsp;</p><h2>Guest profile</h2><p><a href="https://www.linkedin.com/in/brendenkumarasamy/" rel="noopener noreferrer" target="_blank"><strong>Brenden Kumarasamy</strong></a> is the founder of <a href="https://www.mastertalk.ca/" rel="noopener noreferrer" target="_blank">MasterTalk</a>; he coaches ambitious executives &amp; entrepreneurs to become the top 1% of communicators in their industry. He also has a popular YouTube channel called <a href="https://www.youtube.com/c/mastertalks" rel="noopener noreferrer" target="_blank">MasterTalk</a>, with the goal of providing free access to communication tools for everyone in the world.</p><h2>Worst investment ever</h2><p>When Brenden started <a href="https://www.mastertalk.ca/" rel="noopener noreferrer" target="_blank">MasterTalk</a>, he had this brilliant idea to send 50,000 cold emails to university professors in Canada and the US. His thought was pretty strategic. Even if 10% or even 1% of the recipients shared his videos with their college students every year, Brenden’s distribution would be unlimited, and his YouTube channel would explode in popularity.</p><p>Br