Breathe Architecture

<p>Jeremy McCleod is the co-founder and design director of Breathe Architecture, one of Australia’s most awarded sustainable architecture practices. Jeremy is also the co-founder of Nightingale Housing, a not-for-profit organisation building apartments that are socially, financially and environmentally sustainable.</p><p>In this episode, Jeremy and I spoke about:</p><ul> <li>Why Breathe has always doubled-down on their sustainable design niche, and why Jeremy believes you only need to speak to 1% of the market to attract a high volume of values-aligned clients.</li> <li>How Breathe adjust their message for their different client segments, from developers, to homeowners and superannuation funds–based on the unique needs of each group.</li> <li>Why every big organisation has at least one champion for sustainability, and the unexpected places architects can find them.</li> <li>Why a major setback with Nightingale in 2015 that left Jeremy crying on his bathroom floor turned out to be the project’s biggest marketing breakthrough.</li> <li>The opportunities Jeremy sees for architects to engage with society’s biggest issues, from electrification, to reconciliation, to increasing the share of homes delivered by architects beyond 3%.</li> </ul><p>If you’d like to learn more about Jeremy, you can visit <a href="http://breathe.com.au/">breathe.com.au</a> or follow them on Instagram <a href="https://www.instagram.com/breathearchitecture/">@breathearchitecture</a>. </p><p>Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and Director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients. Visit <a href="https://officedavesharp.com/">officedavesharp.com</a> to learn more.</p><p>This episode was supported by <a href="https://archi