Breakthrough Advertising's #1 BIG Idea

<p>Learn the #1 Marketing Idea from "Breakthrough Advertising" by Eugene Schwartz that will make you more money, guaranteed!</p> <p>I mentioned the 'Minimum Viable Funnel' idea to put test the marketing lesson and you can see that video here: www.youtube.com/watch?v=1cEzmc-_GCI</p> <p>For full access to my free eight-week sales funnel training, go here: www.milesbeckler.com/pages/sales-funnel-template/</p> <p>Copywriting is a CORE component in communicating your offer in terms of their desires and to get my free 5 step copywriting framework, go here: www.youtube.com/watch?v=iP7rdDZmRp4</p> <p>Ok, but let's dive deeper into the topic from this video.</p> <p>The BIG marketing idea covered in this video is the POWER of Desire!</p> <p>Desire is ultimately the make or break for your business...</p> <p>For your sales funnels...</p> <p>For your Facebook ads...</p> <p>Does the market DESIRE what you offer?</p> <p>Now, you need to really understand the POWER of that question above.</p> <p>The question is not...</p> <p>"Can you make the market desire your product through your ad?"</p> <p>But...</p> <p>DO THEY ALREADY DESIRE IT?</p> <p>Sorry for yelling.</p> <p>But this is a HUGE distinction.</p> <p>And I first learned this from Eugene Schwartz's book Breakthrough Advertising.</p> <p>In fact, that is exactly how he starts the book.</p> <p>I'll paste his exact words here for you...</p> <p>"Let’s get to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself, and not from the copy. Copy cannot create desire for a product. It can only take the hopes, dreams, fears and desires that already exists in the hearts of millions of people, and focus those already existing desires onto a particular product. This is the copy writer’s task: not to create this mass desire – but to channel and direct it.</p> <p>Actually, it would be impossible for any one advertiser to spend enough money to actually create this mass desire. He can only exploit it. And he dies whe