*Breaking It Down* with Rachel Arthur, lead author of The Sustainable Fashion Communication Playbook, an actionable guide co-published by UNEP and UN Climate Change

<p class="" data-pm-slice="1 1 []">In episode 307, Kestrel welcomes Rachel Arthur, a strategist, journalist, and the Advocacy Lead for Sustainable Fashion at the United Nations Environment Programme, to the show. Rachel is the lead author of <a href= "https://www.unep.org/resources/publication/sustainable-fashion-communication-playbook" target="_blank" rel="noopener">The Sustainable Fashion Communication Playbook</a>, which was published earlier this year by the United Nations Environment Programme and the UN Climate Change Fashion Charter.</p> <p><strong>“Communicators themselves, on a couple of levels, have had the ability to participate and to contribute I think is what I’m looking for here, and that is the first of all. But they themselves, by being communicators, have a skill set that is missing in the sustainability space, which is around this notion of making something desirable, creative — making people fall in love with things. That is fundamentally what fashion does, and we need to redirect it toward sustainability.” -Rachel</strong></p> <p class="" data-pm-slice="1 1 []">Are you a communicator in the fashion space? Whether it’s through your work or everyday life, communicating about sustainability and fashion can be challenging and complex. </p> <p class="">This week’s guest is the lead author of a new framework for fashion communicators – it’s called the Sustainable Fashion Communication Playbook, and it’s a deep dive into why we must all play a role in shifting the narrative. </p> <p class="">The Playbook provides actionable steps communicators can take including: establishing a foundation with verifiable information, acknowledging that fashion is integral in building culture, and highlighting the role storytellers must play in advocating for change.</p> <p class="">We address head-on one of fashion’s biggest issues today – misinformation. As the report highlights, A 2020 study by the European Commission found 53.3% of environmental claims communicated in the EU at large were vague, misleading or unf