Breakaway Products | Establishing a First Move Advantage

<p>The Visionary Chronicles </p> <p>CHRONICLE: October 7th, 2021</p> <p>"There is no innovation and creativity without failure. Period..."</p> <p>                                                                                    Wisdom from Brene Brown</p> <p>Breakaway Products | Establishing a First Mover Advantage</p> <p> </p> <p>In my new PODCAST, I discuss how Brands who have committed themselves to execute a Product Innovation platform driven by Failure and led through Breakaway goals is a Formula for Success</p> <p>No great product has EVER been created without first failing! Failure is part of the process, but Failure also entails Managing Risk. The Risk is that things will not turn out as you had planned, but this part of being a generational leader, one who Disrupts while others are complacent.</p> <p>Being able to find a way to Disrupt through Breakaway Products, ones that are Generational in their impact is the pinnacle of Brand innovation. To have this process integrated into your Brand, you first need to understand the commitment required, not just seasonally but all year long! This is where most brands jump off the boat for fear of failure, not realizing success.</p> <p>The Breakaway concept is to realize a product that changes the game in your category, forces others to follow, and changes how we interact or perform in our day-to-day lives. The concept can be technology, consumer products, or any process which changes how we interact daily, and more often than not, something we thought we never needed. As Henry Ford famously said, "If I had asked my customer what they wanted, they would have said… 'a faster horse'." Look where we are at today due to Henry Ford's Vision, a true Visionary, one that changed our mode of transportation!</p> <p>Being a Visionary means, you embrace Risk, understanding that this is a weapon to create great things or a paralyzing of Failure. Be Visionary, adopt Risk as part of your process, and know that failure is the stepping stone to eventual success