Branding vs. design vs. marketing — a quick guide

<p>—Oh, you’re so creative, can you just whip up this [pretty design] for me?</p> <p>—If you can just play around with some sketches, it probably won’t take you long!</p> <p>—You work in marketing, right?</p> <p>—I need someone to draw this for me, and I know you’re into artsy stuff so…</p> <p>The other day, as I was chatting with a potential client, it dawned on me that; to someone who isn’t in my line of business; branding, design, and marketing, even art — anything labelled “creative industry” really — might all seem like one big, slightly confusing, mess.</p> <p>Business strategy, brand strategy, brand identity, brand design, and marketing are all important components of a successful business. We all know that. And while they are related, each of these elements has a unique purpose and plays a distinct role in building your business.</p> <p>So I thought: let me record a super quick guide to help you understand how these disciplines are connected, where they sit in relation to each other, and which of them I can actually help you with.</p> <p><b>TL;DR — episode links:</b></p> <ul><li><a href="https://petchy.co/podcast/" target="_blank">Shownotes</a></li><li><a href="https://schedule.petchy.co/loveyourbrand" target="_blank">Book a call with me</a></li><li><a href="https://petchy.co/design/" target="_blank">Brand identity design — the full shebang!</a></li><li><a href="https://petchy.co/boost/" target="_blank">Brand Boost</a></li><li><a href="https://petchy.co/strategy/" target="_blank">Brand it! strategy sessions</a></li></ul>