Branding 101

<p>What is branding? How can it help you grow your business?</p> <p>In this episode, we’re giving you a crash course in branding. Great branding goes deeper than logos and colors — it creates a connection and evokes emotion in your customers and clients. </p> <p>Grab your headphones, put on some sequins, and get ready to sparkle. </p> <p> </p> <p>TIME STAMPED SHOW NOTES</p> <p>1:05 What is branding? </p> <p>2:10 Let’s talk about brand identity...</p> <p>3:15 Breaking down what makes up a brand voice.</p> <p>4:50 Why is branding important for your business?</p> <p>5:55 Building trust with branding to boost sales.</p> <p>8:25 How to increase the perceived value of your products or services with branding.</p> <p>10:00 How to get your branding in place.</p> <p>11:20 When to hire a pro.</p> <p>12:10 Brand style guides.</p> <p>14:20 How to use your branding.</p> <p>15:15 Tips for nailing your branding.</p> <p> </p> <p>If you enjoyed this episode, please leave us a short review. Thanks for your support!</p> <p> </p> <p>LET’S CONNECT</p> <p>Follow us on social media @yoursparklybrand</p> <p>Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at <a href='mailto:hello@yoursparklybrand.com'>hello@yoursparklybrand.com</a> to get in touch. </p> <p>Find Lauren at <a href='https://laurentassiagency.com/'>laurentassiagency.com</a> or on <a href='https://www.instagram.com/lauren.tassi/'>Instagram</a></p> <p>Connect with Megan at <a href='https://www.megangersch.com/'>megangersch.com</a>, on <a href='https://www.tiktok.com/@megangersch'>TikTok</a>, and <a href='https://www.instagram.com/megangersch'>Instagram</a></p>