Brand Pyramid

<p>Scott and Sydney are talking through another Branding Framework - the Branding Pyramid. This framework builds on the positioning model and “ladders up” to define emotional benefits for customers as well as the “something bigger” that inspires your team.</p> <h1>Links from show:&nbsp;</h1> <ul> <li>Check out Simon Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound - https://www.youtube.com/watch?v=u4ZoJKF_VuA</li> </ul> --- Support this podcast: <a href="https://anchor.fm/whythofilms/support" rel="payment">https://anchor.fm/whythofilms/support</a>