Brand Messaging Drives Customer Engagement - Episode 357

<p>Convenience stores sell hundreds of different brands, and retailers can put a focus on these brands by pricing, placement and promotions. But what about the most important brand in your store--your brand? We discuss what you need to do to make sure your brand is top of mind with customers--and that your store offer matches that brand promise.</p> <p><strong>Related Link:</strong></p> <p>www.ab-net.us</p> <p><strong>Hosted by:</strong></p> <p>Jeff Lenard</p> <p><strong>About our Guest:</strong></p> <p><strong>Rick Sales, President, Abierto Networks</strong></p> <p>Rick is founder and president of Abierto Networks, a leading digital engagement solutions provider focused on the convenience store and convenience foodservice retail industries and used in more than 4,000 locations across the country.</p> <p><strong>Eric Sales, Creative Director, Abierto Networks</strong></p> <p>As creative director at Abierto, Eric leads the design team and been an integral part in developing its OPEN.Platform. A veteran in branding, content production and analytics, he works closely with customers to craft compelling brand messages and accompanying campaigns.</p>