Brand Matrix | How to Define Your Brand Identity

<p>The Visionary Chronicles </p> <p>CHRONICLE: September 2nd, 2021</p> <p>Inspiration  "Brand is not a product, that's for sure; it's not one item. It's an idea, and it's a theory, it's a meaning, it's how you carry yourself. It's aspirational; it's inspirational..."</p> <p>                                                                                    Wisdom from Kevin Plank, Founder UA</p> <p>BRAND MATRIX | How to Define Your Identity</p> <p>In my new PODCAST, I discuss how to define your Brand ID or checkup to see if your ID matches your original Vision.</p> <p>A Brand Identity is driven by many different variables both inside and outside your company. These are defined and executed in a way where they are either Tangible on Non-Tangible. Each earned, each is authentic, and each variable carefully nurtured.</p> <p>Many of these Brand ID variables are subliminal, meaning they are woven into the fabric of what is called your Brand, your Culture, your Beliefs, and your Products. These are why people gravitate to your Brand, the Lifestyle Factor, the Coolness Factor, the Premium Factor. Whatever the reason, these are variables that go beyond the product, providing an easier or more enjoyable Life for your Community, your Loyal enthusiasts.</p> <p>So you must first understand how you want to be perceived and build a Vision around how the execute this perception. Finally, the perception must become a reality, as this drives the Passion inside the Brand and the inspiration outside your company. A passion for what you stand for, what you do, and what you create!</p> <p>The structure of these Brand ID variables can be summed up in an ID Matrix which determines inside and outside perceptions against specific brand variables;</p> <p>First, there are three levels of perception;</p> <ol><li>Inside</li> <li>Inside/Outside</li> <li> </li> </ol><p>Second, there are three measurable variables against each of these perceptions;</p> <ol><li>Inside; Vision/Culture/Expertise</li> <li>Inside/Outs